The Decline of New Music

Well Damn —just do it for the love because we have too many clones as is

Wendy Day

By, Bob Lefsetz

This story has been buzzing for months, but I point you to a recent article on the decline of new music in the United States:

“It’s Official: New Music Is Shrinking In Popularity In The United States”:

Is new music not as good?

I’d argue that case, but that is not what is happening here. We’ve reached the tipping point, YOU JUST CAN’T REACH PEOPLE ANYMORE!

The music business is the canary in the coal mine. It’s where disruption happens first. What happens in the music business ultimately spreads to other industries. So what is happening here is there’s a plethora of product and the means of promoting that product has become ever less efficient and diverse.

Let me make it simple. Used to be if you were on AM radio everybody knew your name and music.

Then FM bifurcated the attention, but it turned out…

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About circa94beats

The story goes that a long time ago three brothers came together to discuss hip-hop and life (mostly hip-hop). Even though they went their seperate ways shortly thereafter, their love of hip-hop helped them stay in touch. They saw many changes happen in hip-hop; some good...most bad. The songs on the radio made them seek refuge in their record collections, longing for the good old days. In the midst of complaining about the current landscape of hip-hop, they realized what they needed to do in order to keep their sanity. They decided to create the music they wanted to hear. Little did they know, the seeds for this idea had been planted long ago, circa '94!!! Description Circa 94 Beats is a Hip-Hop Production crew he build their beats around the foundation of classic hip-hop.

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